The end-to-end payment provider will leverage its expertise in the gaming industry to enhance Kindred Group’s payment capabilities.
11th of May 2023 - PXP Financial, the expert in global acquiring, payment, fraud and data analysis services, announces today a new partnership with Kindred Group Plc, a leading online gambling operator offering online casino, online poker, online bingo, and sports betting products. Kindred Group Plc consists of nine brands, including Unibet, Maria Casino and 32Red.
Commenting on the announcement, Kamran Hedjri, Group CEO for PXP Financial, said: “As the payments partner of choice for the gaming industry, we ensure the payments process never detracts from the overall gaming experience. Our deep understanding of the regulatory challenges, compliance, and payments issues operators face makes us ideally placed to help Kindred Group cut costs, drive revenue and increase player satisfaction.
Kindred Group is an extremely well-regarded brand in the industry, and this partnership is not only an opportunity to meet all its payments needs, but further expand our footprint in the US.”
PXP Financial currently has a significant market share in the US, and as gaming continues to grow in the region, more operators are recognising that providing the right payment solutions package plays a crucial role in driving retention and player loyalty. In fact, research shows 49% of gamers would deposit more with better withdrawal options.
Mickael Marceau, Director Payment Solutions Kindred Group added: “As a business that has its origins in the gambling industry, we know the PXP platform is built for today; making payments flexible, instant and global. We’ve been collaborating with PXP Financial for a while and have been impressed with the team’s proactivity and gambling expertise. We’re now excited to get the partnership off the ground and see how it can improve our customers journey.”
About PXP Financial
The end-to-end payment platform: PXP Financial provides a single unified payments platform to accept payments online, on mobile and at the point of sale. Powered by inhouse acquiring, 200+ alternative payment methods & financial services, PXP processes over EUR 22.7 billion annually through its unified gateway. Whatever your business needs today or tomorrow, PXP Financials’ innovative payment platform will support your business growth with all the payment services you will ever need from one source, wherever your business takes you. To find out more about PXP Financial family of companies, visit: www.pxpfinancial.com.
About Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe, US and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 2,000 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of IBIA (International Betting Integrity Association). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.