As the iGaming industry advances at a breakneck pace, knowing the trends that give operators a competitive edge in 2024 is crucial. 

February 2, 2024 - Desislava Stranska, our expert in the gaming vertical shines a light on emergent patterns likely to influence the success of the iGaming industry. 

In this blog, Desislava explores the revolutionary impact of cutting-edge technologies like Artificial Intelligence (AI) and Cryptocurrency on the iGaming industry as well as how emergence of new markets drives growth and expansion, offering exciting prospects for innovation and development within iGaming. 

Artificial Intelligence (AI)

The growth drivers behind this surge are multifaceted: the implementation of Artificial Intelligence (AI), the integration of blockchain technology, and the nuanced use of cryptocurrencies. AI's capacity to tailor the gaming experience by predicting popular gaming trends and providing personalized in-game recommendations, rewards, and bonuses stands to significantly uplift user engagement. Simultaneously, AI's role in reinforcing operational security and responsible gaming cannot be overstated, as it bolsters early detection of security threats and problematic gaming behavior.


One of the emerging patterns that is likely to shape the future of the industry is the integration of crypto payments. The decentralized nature of cryptocurrencies and their ability to facilitate fast and low-cost cross-border transactions make them an attractive option for both operators and players.

Crypto's influence is also not to be overlooked, especially given its impact on cross-border transaction speeds and costs. Crypto casinos are continuing to gain traction, though not as rapid as predicted, propelled by the decentralized nature of the technology and commitment to robust fraud prevention.

Emerging Markets

Beyond technology, exploring emerging markets remains vital. North Africa and Southeast Asia are poised for growth, with countries like Nigeria and Kenya leading the way. Regulatory landscapes are evolving rapidly, with new online gambling licensing regimes emerging in Latin America and Southeast Europe, and the UAE positioning itself as a gaming-friendly hub.

For operators targeting both local and international expansion, prioritizing seamless transactions, adopting blockchain-enabled payments, and navigating new licensing environments will be essential. The future of iGaming lies in harmonizing technological prowess with expert payment solutions to ensure a top-tier gaming experience with a strong local footprint in key regional markets.

About PXP Financial

PXP Financial offers a comprehensive end-to-end payment platform, providing a single, unified payments solution that caters to online, mobile and point of sale transactions. Backed by in-house acquiring capabilities, a diverse array of 120+ alternative payment methods and a suite of financial services, PXP Financial processes over EUR 22.7 billion annually through its unified gateway. 

To find out more about the PXP Financial family of companies please visit: