Are Payments the Key for Maximising Gen Z appeal for the High Street?

The UK’s high street is facing the fight of its life, with high rents, business rates and staffing costs making it increasingly expensive to run a bricks-and-mortar store. At the same time, shopping habits are changing rapidly, with consumers ditching the high street for the convenience and choice of buying products online.

Retailers need to look to new markets for more opportunities, and Generation Z consumers provide just that. PXP Financial’s latest research and white paper provides a guide for retailers as to exactly what this new cohort desires, so they can strategically target this new and exciting demographic.

But their loyalty isn’t won easily, so it’s for the retailers to do what they can to enhance the customer experience, innovate with authenticity, and generally differentiate themselves to attract the newest generation of customer.

Download 'Are Payments the Key to Maximising Gen Z Appeal for the High Street?' to find out more.

About PXP Financial

The End-to-end payment platform

PXP Financial provides a single unified payments platform to accept payments online, on mobile and at the point of sale. Powered by inhouse global acquiring, 100+ alternative payment methods & financial services, PXP processes over EUR 21 billion annually through our unified gateway.

Whatever your business needs today or tomorrow, PXP Financials’ innovative payment platform will support your business growth with all the payment services you will ever need from one source, wherever your business takes you.